+254 20 6530128
e-academy@iiea.co.ke
Insurance Institute of East Africa
Course main image

Overview

Insurance broking plays a critical role in connecting clients to appropriate insurance solutions, managing complex risk portfolios, and providing professional advisory services within the insurance value chain.

The Executive Certificate in Insurance Broking is an advanced professional programme designed to equip insurance practitioners, brokers, intermediaries, and financial services professionals with the knowledge and practical skills required to deliver high-quality insurance broking services.

The programme provides a comprehensive understanding of the insurance broking function, including client needs analysis, risk assessment, placement of insurance programmes, negotiation with insurers, and ongoing client portfolio management. It also covers key areas such as compliance, market conduct, and professional advisory standards.

Participants will develop the capability to advise clients effectively, structure insurance solutions, and manage relationships across insurers and clients, supporting better risk outcomes and long-term client retention.

The programme aligns with industry practice where broking professionals are expected to manage client portfolios, prepare submissions, and deliver advisory services across complex insurance needs. 

Who Should Enrol

This programme is designed for professionals involved in insurance advisory, broking, and client relationship management, including:

  • Insurance brokers and intermediaries

  • Insurance agents and financial advisors

  • Business development and relationship managers

  • Underwriting and operations professionals interacting with brokers

  • Corporate risk advisors and consultants

  • Professionals seeking to build specialised expertise in insurance broking

What You Will Learn

Participants will gain practical knowledge and understanding of:

  • The role of insurance broking within the insurance value chain

  • Client needs analysis and risk profiling techniques

  • Structuring and placement of insurance programmes

  • Preparing broking submissions and negotiating with insurers

  • Managing client portfolios and complex risk placements

  • Compliance, ethics, and regulatory requirements in insurance broking

  • Claims support and advisory services for clients

  • Relationship management and long-term client retention strategiee

Learning Pathways

This programme forms part of the IIEA E-Academy Learning Pathway Framework™ for Executive Insurance Professionals, designed to strengthen leadership, technical expertise, and advisory capability across specialised areas of insurance practice.

Certification

Participants who successfully complete the programme requirements will receive:

  • Executive Certificate in Insurance Broking

  • Dual Certification in collaboration with recognised international partners (where applicable)

This programme represents an advanced professional development qualification designed for insurance practitioners involved in advisory, broking, and client relationship management.

Professional Recognition

This programme is designed to support professionals seeking to build recognised expertise in insurance broking and advisory services.

It is particularly relevant for organisations aiming to:

  • Strengthen professional advisory capability within broking teams

  • Improve client relationship management and retention

  • Enhance the quality of risk placement and insurance solutions

  • Build structured broking capability aligned with market and regulatory expectations

Related Programmes

This programme complements other advanced and specialised programmes such as:

  • Executive Certificate in Risk Management and Insurance

  • Executive Certificate in Insurance Underwriting Management

  • Executive Certificate in Insurance Claims Management

  • Deliver Professional Insurance Broking Services

  • Manage Complex Risk Portfolio for a Broking Client

and supports the development of strong capability in delivering professional insurance advisory and broking services across diverse client segments.

Learning Outcomes

  • Describe the purpose, principles, and structure of insurance markets in Africa;
  • Explain the functions, duties, and regulatory obligations of insurance brokers across East and Southern Africa;
  • Conduct professional client engagement, needs assessments, and risk profiling for SMEs, corporates, and retail clients;
  • Undertake structured risk assessments and prepare high-quality risk submissions for insurers and reinsurers;
  • Evaluate insurance products, analyse policy terms, and recommend suitable solutions aligned to client exposures;
  • Negotiate placement terms, pricing, and policy structures with insurers and reinsurance partners;
  • Manage policy servicing, renewals, mid-term adjustments, and client relationship processes;
  • Facilitate efficient and ethical claims management, serving as an effective client advocate;
  • Apply compliance, governance, AML/KYC, and Treating Customers Fairly (TCF) principles in broking practice;
  • Manage broking operations including financial controls, documentation, CRM systems, and reporting requirements;
  • Apply digital tools, emerging technologies, and insurtech innovations to enhance broking effectiveness; and
  • Demonstrate leadership, communication, strategic thinking, and business management skills within broking firms.

Course Outline

  • 1.1: Learning Outcomes

  • 2.1: Purpose and Importance of Insurance
  • 2.2: Core Principles of Insurance
  • 2.3: Types of Insurance and Risk Classification
  • 2.4: Global, African & Regional Market Structures
  • 2.5: Role of Intermediaries in the Insurance Value Chain
  • 2.6: Overview of East & Southern African Markets
  • 2.7: Insurance and National Economic Development

  • 3.1: Definition and Scope of Insurance Broking
  • 3.2: Legal Status and Authority of Brokers
  • 3.3: Broker vs Agent — Key Distinctions
  • 3.4: Advisory Function of the Broker
  • 3.5: Negotiation and Placement Function
  • 3.6: Documentation Responsibilities
  • 3.7: Claims Advisory and Advocacy
  • 3.8: Ethical and Fiduciary Responsibilities
  • 3.9: How Brokers Support Market Development

  • 4.1: Client Engagement in Insurance Broking
  • 4.2: Client Onboarding & Regulatory Compliance
  • 4.3: Needs Analysis & Fact-Finding
  • 4.4: Risk Profiling & Exposure Identification
  • 4.5: Case Study: Corporate Client Onboarding

  • 5.1: Understanding Risk Assessment in Insurance Broking
  • 5.2: Objectives of Risk Assessment
  • 5.3: Risk Identification and Evaluation
  • 5.4: Risk Assessment Tools and Techniques
  • 5.5: Risk Surveys and Site Inspections
  • 5.6: Structure of a Professional Broking Risk Submission
  • 5.7: Ethical Risk Presentation and Disclosure
  • 5.8: Adapting Risk Submissions Across Client Segments
  • 5.9: Link Between Risk Assessment and Claims Outcomes

  • 6.1: Understanding Insurance Markets and Market Structures
  • 6.2: The Broker’s Role in Insurance Market Research
  • 6.3: Insurance Products and Policy Structures
  • 6.4: Policy Wording Analysis and Interpretation
  • 6.5: Comparing Insurance Products Across Insurers
  • 6.6: Insurer Appetite and Underwriting Philosophy
  • 6.7: Capacity, Line Size, and Risk Participation
  • 6.8: Financial Strength and Solvency of Insurers
  • 6.9: Reinsurance and Its Role in Insurer Selection
  • 6.10: Claims Performance and Service Considerations
  • 6.11: Balancing Price, Coverage, and Insurer Reliability
  • 6.12: Ethical and Transparent Insurer Selection
  • 6.13: Documenting Market Research and Recommendations

  • 7.1: The Role of Negotiation in Insurance Broking
  • 7.2: Negotiation Principles and Strategies for Brokers
  • 7.3: Insurance Placement Workflows and Market Engagement
  • 7.4: Pricing Structures, Deductibles, and Policy Terms
  • 7.5: Structuring Insurance Programmes
  • 7.6: Layered Programmes and Facultative Placements
  • 7.7: Policy Documentation and Issuance Control
  • 7.8: Regional Placement Practices and Regulatory Considerations
  • 7.9: Professional Accountability in Negotiation and Placement

  • 8.1: The Client Service Cycle in Insurance Broking
  • 8.2: Policy Servicing and Mid-Term Adjustments
  • 8.3: Practical Tool: Corporate Client Servicing Checklist
  • 8.4: Practical Tool: Sample Corporate Service-Level Agreement (SLA) Structure
  • 8.5: Renewal Management and Strategic Review
  • 8.6: Service-Level Agreements and Communication Protocols
  • 8.7: Handling Client Queries, Complaints, and Disputes
  • 8.8: Client Relationship Management and Retention
  • 8.9: Servicing SME and Retail Clients
  • 8.10: Customer Experience in African Insurance Markets
  • 8.11: Professional Accountability in Client Servicing
  • 8.12: Case Study: Corporate Client Servicing, Renewal Management & Relationship Retention
  • 8.13: Professional Significance of Client Servicing & Relationship Management

  • 9.1: The Broker’s Role in Claims Advocacy
  • 9.2: Understanding the Claims Lifecycle
  • 9.3: Claims Notification, Documentation & Timelines
  • 9.4: Working with Adjusters, Surveyors & Investigators
  • 9.5: Claims Monitoring, Reporting & Governance
  • 9.6: Claims Performance Measurement & KPIs
  • 9.7: Corporate Claims Governance Framework
  • 9.8: Regulatory & Consumer Protection Alignment in Claims
  • 9.9: Fraud Risk Awareness & Ethical Handling
  • 9.10: Claims Negotiation, Disputes & Escalation
  • 9.11: Claims Experience in African Markets
  • 9.12: Claims Handling Across Key Lines of Business
  • 9.13: Customer Experience During Claims
  • 9.14: Practical Tool: Claims Handling Checklist
  • 9.15: Professional Accountability in Claims
  • 9.16: Case Study: The Delayed Fire Claim – Testing Claims Advocacy & Professionalism
  • 9.17: International Best Practice Lens in Claims Handling

  • 10.1: Understanding the Role of Regulation in Insurance Broking
  • 10.2: Licensing, Registration & Reporting Obligations
  • 10.3: AML, KYC & Sanctions Compliance
  • 10.4: Conduct of Business Rules
  • 10.5: Treating Customers Fairly (TCF)
  • 10.6: Ethical Responsibility & Professional Integrity
  • 10.7: Conflicts of Interest & Broker Remuneration Transparency
  • 10.8: Data Protection & Confidentiality
  • 10.9: Governance: Building a Culture of Compliance
  • 10.10: Professional Accountability & Personal Responsibility
  • 10.11: Case Study — “When Compliance is Ignored”
  • 10.12: Professional Meaning for Brokers

  • 11.1: Brokerage Business Models & Operational Structures
  • 11.2: Office Operations, Workflow & Documentation Management
  • 11.3: Premium Handling, Trust Accounts & Financial Governance
  • 11.4: Key Financial Documentation & Reporting
  • 11.5: CRM, MIS & Digital Management Systems
  • 11.6: Operational Risk Management in Broking Firms
  • 11.7: Business Development & Operational Improvement Strategies
  • 11.8: Case Study: Two Brokers — Two Very Different Outcomes

  • 12.1: Insurtech & Digital Distribution Models
  • 12.2: Mobile Insurance, USSD & WhatsApp Broking
  • 12.3: Digital Onboarding, Verification & E-Policies
  • 12.4: Automation: AI, Data Analytics & Chatbots
  • 12.5: Cyber Insurance & Digital Risk Exposure
  • 12.6: African Digital Ecosystems — Kenya, South Africa, Nigeria, Zambia
  • 12.7: The Future of Broking — Skills, Role Evolution & Competitive Positioning
  • 12.8: Case Study — “Digital Shift at AfriSure Brokers”

  • 13.1: Leadership Principles in Insurance Broking
  • 13.2: Communication, Team Management & Performance Leadership
  • 13.3: Organisational Culture, Ethics & Professional Standards
  • 13.4: Strategy Formulation & Execution in Broking Firms
  • 13.5: Leading Corporate & Key Client Relationship Teams
  • 13.6: Innovation, Change Management & Continuous Improvement
  • 13.7: Governance, Accountability & Succession Planning
  • 13.8: Leadership Challenges in African Brokerage Firms
  • 13.9: The Leader’s Role in Building a Sustainable Brokerage
  • 13.10: Case Study — “Leadership Turnaround at Continental Risk Brokers”

  • 14.1: Capstone Components
  • 14.2: Assessment Framework

Price: USD650


Course Features
  • Modules 14
  • Duration 6 Weeks
  • Content Type Text & media
  • Assessment Yes
  • Pass Percentage 70%
  • Certificate Yes
Share the course
Insurance Institute of East Africa

Insurance Institute of East Africa
Typically replies in minutes

Insurance Institute of East Africa
Hi there 👋

We are online on WhatsApp to answer your questions.
Ask us anything!
×